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And The Winners Are ...
777Date: Thursday, 28 Oct 2010, 15.13 | Message # 1
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Yesterday marked the fifth annual Motorist Choice awards, based on extensive consumer data compiled by IntelliChoice and AutoPacific.

The awards are picked by active consumers and aim to honor vehicles that serve the real-world wants and needs of drivers. For the first time this year, "awards were broken up into popular lifestyle categories that shoppers easily identify with, rather than the alternatives based on vehicle size, price and other such factors" according to the Motorist Choice press release. The 15 categories are broken up into "popular" and "premium" brands, and include titles such as "country club" -- that is, which automobile would drivers most prefer to be seen in when they arrive at their country club -- "cute" car, "high tech," "performance" and "value hauler," among others.

Two interesting tidbits about this year's awards (you can get the full list after the jump): Toyota, including its luxury Lexus badge, walked away with 10 awards despite its recent safety woes; and the Hyundai Genesis took home the country club award in the "popular" category (the Audi A6 won on the "premium" side) signaling that the Korean automaker may indeed have a viable shot at entering the luxury and near-luxury marketplaces in consumers' consciousness.

Award Category
Popular Brand Award Winner
Premium Brand Award Winner
Country Club
Hyundai Genesis
Audi A6
Cute
Volkswagen Beetle
Volvo C30
Eco Friendly
Toyota Prius
Lexus RX Hybrid
Sexy Styling
Chevrolet Corvette
Audi A5
High Tech
Ford Taurus
Lexus RX Hybrid
Youthful
Dodge Challenger
Lexus IS
People Mover
Honda Odyssey
Mercedes-Benz GL
Fun to Drive
Chevrolet Corvette
BMW 5-Series
Kid Friendly
Toyota Sequoia
Mercedes-Benz GL
Active Lifestyle
Dodge Ram HD
Porsche Cayenne
Performance
Ford Taurus SHO
Infiniti M
Road Trip
Toyota Sienna
Cadillac DTS
City Car
Toyota Yaris
Lexus LS
Value Car
Honda Fit
Lexus RX Hybrid
Cargo Hauler
GMC Acadia
Lincoln Navigator


 
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