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Sonicly Forum » Hobby & Entertainment » Automotive » In the Clear
In the Clear
777Date: Saturday, 30 Oct 2010, 17.15 | Message # 1
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Wow. How very, very awesome.

Shell Helix Ultra and the creative team at JWT have made a damn cool car commercial. In order to show how their particular oil works in an engine, they created a completely clear (and oversized) engine, housed in a glass car. No computers, no CGI -- nothing but a whole bunch of research, plenty of man-hours, incredible amounts of labor, add some cameras and ... action.

The best part of this video, after the jump, is the behind-the-scenes details showing how the 30-second spot was made.


 
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