Conducted by electric-vehicle maker Think, the survey found that half of respondents would accept a 70- to 80- mile range if the vehicle's cost was cut by $5,000. However, 55 percent of those who responded said they would be willing to pay an additional $5,000 for an EV with a 150- to 160-mile range.

But there are limits.

Of the 367 people surveyed, only 9 percent were willing to reduce their range below 50 miles for a greater discount.

“Offering different sizes of batteries for different customers is an intriguing idea,” Think CEO Richard Canny said in a statement. “Customer support for it will likely grow as fast-charging technology becomes more widespread.”

Think says it plans to launch its City electric car in the United States later this year. The company claims a range of 100 miles on a charge.