Nearly as soon as Toyota announced that it would bring the FT-86 concept car to life, rumors about the project's demise started circulating. While some insiders, myself included, were busy salivating over photos of the vehicle -- which is one of the most attractive to roll out of the Japanese automaker’s design studio in years -- others with more conservative minds were saying that the company needed to put the FT-86 on the back burner in favor of other, more pressing projects. Given Toyota's recent troubles, it makes sense that the company would want to postpone more fun-loving projects like the FT-86. So why am I left feeling that shelving this car would be a major error in judgment? Obviously, Toyota has a lot to think about these days other than building a sexy little sports car. Claims of unintended acceleration, a massive government investigation and a bevy of small but disastrous recalls have conspired to tarnish the company's once-golden reputation for quality and reliability. So it isn't shocking that Toyota would cool its jets on producing the performance-oriented vehicle in favor of shoring up its current model lineup.
But Toyota is one of the world’s largest corporations, and as such, it doesn’t have the same sort of trouble multitasking as your average American male. A team of researchers can be busy unearthing the causes behind unintended acceleration while engineers slave away on producing the company’s first real sports car in decades without ever having to worry about taxing the company’s resources.
It's true that Toyota has a mess on its hands when it comes to sorting out its quality issues, but stalling the FT-86, a project that could build considerable interest in the company, isn't going to help. In this case, the rumors of the little sports car's delay are hopefully nothing more than the motoring press looking for problems that just aren't there. Fight the hype.