Hyundai has been moving up in the world of late, with well-received and value-heavy models like the Genesis sedan and coupe, the surprisingly competitive (at least at its introduction) Equus luxury sedan and the sharply designed Sonata -- not to mention their 10 year, 100,000 mile warranties. And it looks like that effort has paid off: According to Kelley Blue Book's most recent Market Intelligence Brand Watch study, the Korean automaker has moved into the top five most considered brands. The Q2 study shows that Hyundai consideration jumped by six percentage points during the previous quarter, which pushed the manufacturer into the fifth spot. Getting knocked down to No. 6 was Japanese automaker Nissan.
Good news for domestics, as Ford continued its reign as the most considered brand and Chevrolet took the third spot. Toyota at No. 2 and Honda at No. 4 rounded out the top five.
The numbers are after the jump. (Note that the percentages quoted represent the number of respondents considering the brand, regardless of vehicle segment.)
Kbb.com Brand Watch Q2 2010 Study
Top Five Most Considered Auto Brands Overall (Regardless of Segment)
Ford
29%
Toyota
22%
Chevrolet
21%
Honda
20%
Hyundai
13%
Member: 5095 
Forum: 2322
News: 27
Blog: 16
Downloads: 18
Comments: 5