One of the current realities for the automotive industry is that many new models don't compete for customers' attention solely with track times or fuel efficiency, but with technology. GM was a pioneer with its OnStar onboard concierge service, since expanded to include various types of applications and services. Ford made "the democratization of technology" a key focal point in its turnaround, offering what was considered high-end in-car tech in the form of its MyFord Touch and Sync systems, which run on Microsoft technology, on low-price models. Now, GM looks to take a similar strategy -- likely as a direct shot across Ford's bow -- by offering free OnStar services to new customers. According to Automotive News, the subscription OnStar service will receive an upgrade this month that moves it past accident alerts, directions and vehicle diagnostics to include links to social media sites and voice-to-text translation of incoming messages.
OnStar is being offered free for the first year on new models -- GM has rolled out a fairly visible ad campaign to get the word out -- and sources have reported the manufacturer may waive the fee on entertainment and information services that link to drivers' smart phones.
OnStar normally runs from $199 to $299 per year, depending on the plan.
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