The first show of its kind, "Focus Rally" won't be broadcast through traditional outlets. It will stream on Hulu over five weeks, with a combination of both short- and long-form episodes being posted five times a week. Competitors -- six teams of two people, all selected through an upcoming nationwide casting call -- will drive a fleet of new Focuses across the country, competing in challenges and generally attempting to outwit, outlast and outbehavefoolishly the other entrants. In a clever bit of product placement, the challenges will require use of Ford's interactive in-car systems, including MyFord Touch, Sync and GPS navigation.

Interested? If you want to be a contestant, the requirements are pretty simple. According to Ford marketing director Matt VanDyke, the company is "looking for people who want to have a once-in-a-lifetime cross-country adventure ... we want people who are highly connected through social media and have a built-in group of fans and supporters. They also need to have a big personality and be entertaining on camera." In addition to being attention-hungry, contestants will also be required to generate behind-the-scenes content for YouTube, Facebook and Twitter. Fans and supporters of the contestants and show will also be eligible to win one of 10 new Focuses.

The first "Focus Rally: America" audition takes place Oct. 16 in New York City. More information can be found at FocusRally.com.