Among its aftermarket products, Audi will introduce its new iPod Satellite Adapter, which allows the vehicle's satellite radio to be displayed through an iPod. Audi will also release its iPhone Car Monitor app that allows Audi owners to monitor, track and analyze the performance of their vehicles. Custom illuminated floor mats and a wireless iPod and iPhone charger will also be part of Audi's stand at SEMA.

"These technologies are definitely in line with the luxury amenities that Audi owners have come to expect," said David Tait, aftersales executive for Audi of America.

Audi will also display its Autonomous Audi TTS Pikes Peak, which drove up Pikes Peak without a driver. The TTS Pikes Peak is part of a research project that includes Audi of America's Electronics Research Laboratory, Stanford University's Dynamics Design Lab and Oracle.

In addition, the automaker will display the Audi R8 Custom Spyder, a 710-hp super car from Stasis Engineering.

Audi will also have an A4, an A5 and Q5 and Q7 custom concepts at SEMA.